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R I Arlington - Internet Fund-Raising Resources |
As the Internet grows as a resource and become more intertwined with all of our
operations, there are more specific tools tailored for non-profit organizations
and development offices. Following are some resources that you may wish to
investigate. I have found these sites to be useful and have benefited from their
guidance to update my web site and e-mail. I don't yet have hands-on experience with all
of the ASP systems mentioned. I
would welcome any feedback from you at Charlie
Hunsaker as you learn more - good or bad - about these sites.
Fund-Raising Information and other Helps:
 | NetworkForGood.Org This site has many resources for
non-profits. Of particular interest, I think, is their Resources for Non-Profits, both general and
technology. Also see in the section below how folks can make donations to you now via this site.
(This site is sponsored by the AOL Foundation and was formerly at Helping.Org;
a very useful site.) |
 | Nonprofitmatrix.com This
is an online directory and guide to selecting and integrating "dot-coms"
(commercial service providers of components such as donation processing, giving
portals, affinty shopping and more) into a nonprofit organization's web and
internet strategies. This site notes "new arrivals" and "tombstones" (R.I.P.
- defunct dot coms). It is a good starting point for finding vendors. |
 | FundraisingInfo.com Their Claim: "You might
already know us. Collectively, our Charter Partners have worked around the world
to help non-profit organizations raise billions of dollars. Our goal is to help
you raise more money by providing interactive, up-to-date training, advice and
information about fund-raising techniques, products, services and prospects
through an internet-based fund-raising consulting service." Their "Charter
Partners" include a number of the firms in AAFRC. |
 | Fund-online.com Adam Corson-Finnerty and Laura
Blanchard at the Penn Library in Philadelphia have set up this site with many on-line links.
They are also promoting their book "Fundraising and Friend-Raising on the Web." Buried within
their site is a group of what they call "cool links" at
http://www.fund-online.com/alabook/links/cool.htm These are links to a lot of good example web sites. |
 | eGrants.org has prepared an
Online Fundraising
Handbook which provides some useful insights into using the Web and E-mail
"to raise more money." |
 | Convio.com, one of the ASP vendors on my Vendors page, has developed a
guide called
eMarketing for Nonprofits: A Practical Guide to Using Email to build
Relationships Online.
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Contribution Resources:
 | Donate Free through the Network for Good Anyone can
currently donate to your organization through this free service. They look you up via a search "powered" by
Guidestar.Org (which has all organizations which have submitted a Form 990). They can make a contribution via
credit card. They can do this NOW. You can receive money NOW. It's not real flexible, but whether you know it
or not, you can already receive on-line donations! Network for Good also has
links to other gift processing sites - some free and some with fees. |
 | Contribute.Com - Their Claims: "Contribute.com works quietly and invisibly behind the scenes to
enable your donors to make contributions from your web site. We custom build an
online payment form to match the look and feel of your existing web site. It
looks just like you had created it yourself."
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 | GivingCapital.Com - Their Claims: "GivingCapital provides a simple and secure way to donate online.
We help nonprofit organizations harness the collaborative power of the Internet
to acquire new donors and increase contributions. With our patent-pending
technology, donors click a banner on your Web site to make their gift. From straight donations to creating a matching or challenge campaign,
GivingCapital provides an array of tools to create and monitor your campaign.
Use GivingCapital to lower your online fundraising costs and reach new donors
with this innovative Internet technology."
|

Application Service Providers
Rather than buying a software package, vendors are now allowing you to access
their software via the Net. This concept of Application Service Provider or ASP
is fairly new, but growing. (Do you have your calendar or contact list on the
web? You can. Or you can have your fund-raising package on the web.)
 | eTapestry eTapestry is really the first
vendor to offer their software via the ASP route. This product is from the folks
that offered FundMaster and FundMaster Lite. They even offer their product free
for very small nonprofits. Their Claim: "In its simplest form, eTapestry is
software for fundraising that you run over the Internet. But don't confuse it
with some traditional systems that may give you limited access to your software
through a browser. eTapestry is totally new and has been built from the ground
up to run on the Internet." Their product is also available to run in
stand-alone form on an organizations intranet.
|
 | PG-Calc GiftCalcs PG-Calc
allows individual calculations to be done via the web (for a small fee per
calculation.) If you own their software, you can also put their GiftCalcs module
at your organization's own web site to do remote (or local) calculations. |
 | Visit my Vendors Page for much more
information. DonorPerfect Online and others are offering ASP offerings to
complement their database systems. |

Other Technical Resources
 | Network for Good Technology Resources Again this
site provides excellent resources for finding info on technology planning, funding, setting up a site, hardware
and software issues, etc. |
 | TechSoup.Com calls itself the "technology place for nonprofits." Many
articles, ideas, and references here. |
 | TechRocks: Their Claim: "TechRocks accelerates social and political progress by building
technological capacity for community collaboration and citizen engagement.
TechRocks encourages and enables foundations, advocacy groups, and leading
activists to use technology to achieve their mission goals, to increase
participation from interested constituencies, and achieve change more
quickly than by traditional organizing and advocacy methods alone." They
are a nonprofit organization themselves that provides consulting and tools.
Their key tool is ebaseŽ, a FREE relationship management software package for nonprofits. ebaseŽ
can be downloaded from this site. |
 | Wilson Internet Web Marketing presents a
Web Marketing
Checklist: 29 Ways to Promote your Website. Everyone should read this! |
 | Web Pages That Suck - What a title, but this site
helps to "learn good
design by looking at bad design." As a sage once said, "nobody is good for
nothing; you can always serve as a bad example." Enjoy! |
 | Useit.com:
Jakob Nielsen's Website presents the positive side of Web Usability and Design. |
 |
Web Job Roles - by Tim Brown of Myxa Corporation. In
developing and maintaining your Web Site, there are many roles that need to be
played to do this effectively. Tim has done a great job of defining and
documenting these roles. Tim and Myxa
have built some excellent sites with significant functionality for some major nonprofit organizations. |

I am not recommending or endorsing any of the product or service sites. I
do note that most listed above have some "staying power" and haven't hit the
R.I.P. lists. I
would welcome any feedback from you at Charlie
Hunsaker as you learn more - good or bad - about these sites. I'd also
welcome any additions to the list above.
Don't confuse technology with fundraising. These may be tools and enabling technologies, but everything
you knew in the past about cultivation, building relationships, solicitation and stewardship still
applies! Regardless of predictions about "the Net makes it all different", most
schools and other nonprofits are raising less than 2% of their dollars on-line.
Red Cross, as an exceptional example, raised 5% of their funds in 2001-2002
on-line and 80% of that was in the Liberty Fund. 
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Updated April 2003 |